SEO Friendly HTML Headings (h1,h2,h3)

It’s a con­stant strug­gle to be noticed in this ever expand­ing inter­net land­scape. The prac­tice of SEO (Search Engine Opti­miza­tion) pro­vides the bright­est bea­con for our robot friends. In that effort, head­ings are cru­cial ele­ments. No mat­ter what advances may come, infor­ma­tion hier­ar­chy will remain.

Get the most out of your headlines.

H4-h6 are all but dis­carded as insignificant. Constrain your head­ings to the high­est lev­els: h1,h2, and h3. Larger empha­sis is placed inside these mag­i­cal tags, so make these words count. Spice your head­ings with only the most rel­e­vant key­words. A word of cau­tion: overuse at your own risk. Too much rep­e­ti­tion and these tags will work against your ranking.

Word­Press Users: Your blog title is your H1. The H2 is a post title, and H3 is a head­ing within a post. Tip: On sin­gle pages, turn post titles into H1.

The Con­text

The H1 tag. Quickly describe who you are and what you do. Use one H1 tag near the top of the page. Max 5–7 words. Mir­ror your title tag with prime key­words. Avoid overuse. It’ll only weaken the impact.

The Con­tent

The H2 tag. Get more spe­cific. If you sell wid­gets, what sort of wid­gets? It’s time to do some research and embed the words peo­ple use to find your site. Google ana­lyt­ics is a great place to start research­ing your most pop­u­lar keywords.

The Call­outs

The H3 tag. From all accounts, H3 tags do lit­tle to improve rank­ing, and are mainly used to divide sub sec­tions, help­ing read­ers digest infor­ma­tion quicker. Bet­ter read­ing reduces bounce rate, and encour­ages return visits.