It’s a con­stant strug­gle to be noticed in this ever expand­ing inter­net land­scape. The prac­tice of SEO (Search Engine Opti­miza­tion) pro­vides the bright­est bea­con for our robot friends. In that effort, head­ings are cru­cial ele­ments. No mat­ter what advances may come, infor­ma­tion hier­ar­chy will remain. Read More

Two years of blood, sweat, and bezier curves. That’s what it takes to make your aver­age font fam­ily. Two years of painstak­ing work in an under-appreciated and under­paid indus­try. Too many years to watch your pock­ets picked by an inter­net cul­ture of open source, free dis­tri­b­u­tion. It’s no sur­prise that @font-face scares the beje­sus out of type design­ers. As a result, progress has been slow and atti­tudes more cau­tious about embed­ded type. Read More

Fonts were not designed to mix and match. Sure, we can con­sult the Font Matrix and find an avail­able font. But, tai­lored web safe typog­ra­phy has always been seen as a luxury. With the pro­lif­er­a­tion of desk­top pub­lish­ing soft­ware, com­put­ers are now pre­loaded with more sys­tem fonts than ever before. With greater choice comes greater con­trol. Read More

In my last arti­cle, “The Past and Present of Web Typog­ra­phy”, I’ve dis­cussed alter­na­tives to browser core fonts. Since font replace­ment for para­graphs is unre­al­is­tic, for the time being we have to make do with core fonts. If we’re forced to use these sys­tem fonts what sort of con­trol do we have over set­ting them? Read More