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<channel>
	<title>George Butler Design and Development</title>
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	<link>http://georgebutler.com</link>
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	<pubDate>Sun, 04 Jan 2009 21:44:59 +0000</pubDate>
	<generator>http://wordpress.org/?v=abc</generator>
	<language>en</language>
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			<item>
		<title>Wordpress Hacked! Secure your Blog</title>
		<link>http://georgebutler.com/blog/wordpress-hacked-secure-your-blog.php</link>
		<comments>http://georgebutler.com/blog/wordpress-hacked-secure-your-blog.php#comments</comments>
		<pubDate>Fri, 02 Jan 2009 21:25:40 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://georgebutler.com/?p=617</guid>
		<description><![CDATA[<p>Have you just upgraded to Wordpress 2.7? Have you noticed&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Have you just upgraded to Wordpress 2.7? Have you noticed that for some unexplained reason you&#8217;re unable to login? I was on the verge of pulling out my hair when this happened to me. Then I found out the awful truth. I&#8217;d just been&#8230;</p>
<p>HACKED!</p>
<p>You may have become a victim like I was. Little automated scripts that scour the web poking their heads into soft spots and setting up shop. These industrious characters get their jollies and your search engine mojo by infiltrating blogs, and planting bits of nefarious code.</p>
<p><span id="more-617"></span></p>
<p> A few quick steps you can kick those malicious good-for-nothing robots out of your hair and out on their butts.</p>
<h1>Clean up the mess</h1>
<p>Ground zero of the hack. Once inside your database, you&#8217;ll quickly know you&#8217;ve been hacked. Often these bots leave calling cards. In my case, it was something like hackboys@msn.com. Log into your phpMyAdmin (ask your friendly web host support if you need help), and find the table called <strong>wp_users</strong>. As you can see below, I&#8217;ve renamed my prefixes to <strong>gb_</strong>, which is important for security, but I&#8217;ll get to that a little later. <strong>(1)</strong> Click on the little box graphic next to wp_users to browse. <strong>(2)</strong> Then, click the pencil icon to edit. </p>
<p><img class="alignnone size-medium wp-image-625" title="2009-01-02_16111" src="http://georgebutler.com/wp-content/uploads/2009/01/2009-01-02_16111-620x374.png" alt="2009-01-02_16111" width="620" height="374" /></p>
<p><strong> (3)</strong> change the default <strong>admin</strong> username to something more personal,<strong> (4)</strong> reset the password to something different, and <strong>(5)</strong> Purge all the nonsense.</p>
<p><img class="alignnone size-medium wp-image-626" title="2009-01-02_1617" src="http://georgebutler.com/wp-content/uploads/2009/01/2009-01-02_1617-620x328.png" alt="2009-01-02_1617" width="620" height="328" /></p>
<h1>Re-install Wordpress</h1>
<p>Now, you&#8217;ll be back in business. But, you can&#8217;t stop there! That wasn&#8217;t the evil perpetrated on your blog. The real evil is the scripts left behind. I&#8217;d recommend re-installing Wordpress. The best way is to download the <a href="http://wordpress.org/download/">newest wordpress</a>, access your web host&#8217;s files, delete all the wordpress files and folders, leaving the <strong>wp-content</strong> folder. Then, upload all the new wordpress files.</p>
<h1>Additional Hacks</h1>
<p>That should take care of the wordpress system files, but sometimes these sneaky hackers get creative and leave fake images/files in your themes, initiated by database entries. This video will show you how to find and destroy <a href="http://it.youtube.com/watch?v=Obqa6jDV-WQ">wordpress spam redirect</a>. Also, be sure to scan through your theme files for anything suspicious, and install the <a href="http://blogsecurity.net/wordpress/tools/wp-scanner/">Wordpress scanner plugin</a> to catch anything you might have missed.</p>
<h1>Added Security</h1>
<p>Default settings are exploited by those in the know. Like I was saying before, changing the <strong>wp_</strong> prefix is always a good idea. First, <a href="http://codex.wordpress.org/Backing_Up_Your_Database">backup your wordpress database</a>. Now you&#8217;ll have a .sql file on your computer. Open it in your favourite text editor and execute a &#8220;Find and Replace&#8221; changing all instances of &#8220;wp_&#8221; to &#8220;somethingelse_&#8221; (by &#8220;somethingelse_&#8221; I mean anything, but keep it short there&#8217;s a length limit). </p>
<p><img class="alignnone size-full wp-image-635" title="2009-01-02_1716" src="http://georgebutler.com/wp-content/uploads/2009/01/2009-01-02_1716.png" alt="2009-01-02_1716" width="534" height="267" /></p>
<p>Take the newly saved file and import it back into your database. Make sure you also modify wordpress&#8217; <strong>wp-config.php </strong>(that file with the database password in it)<strong> </strong>with the new prefix.</p>
<p><img class="alignnone size-medium wp-image-636" title="2009-01-02_1719" src="http://georgebutler.com/wp-content/uploads/2009/01/2009-01-02_1719-620x188.png" alt="2009-01-02_1719" width="620" height="188" /></p>
<p>Happy (secure) blogging!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>SEO plugin for Wordpress</title>
		<link>http://georgebutler.com/blog/seo-plugin-for-wordpress.php</link>
		<comments>http://georgebutler.com/blog/seo-plugin-for-wordpress.php#comments</comments>
		<pubDate>Tue, 23 Dec 2008 07:34:43 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://georgebutler.com/?p=608</guid>
		<description><![CDATA[<p>Let&#8217;s face it. There&#8217;s plenty of competition on Google&#8217;s search results. Some spend&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Let&#8217;s face it. There&#8217;s plenty of competition on Google&#8217;s search results. Some spend fortunes and others invest entire careers in the pursuit of the top spot. I, for one, know that the search for &#8220;George Butler&#8221;, results in a bodybuilder&#8217;s photographer and an architect before I appear on the list.<span id="more-608"></span> In an effort to understand how ranking works, I&#8217;ve started researching the in&#8217;s and out&#8217;s of SEO, and will post my findings here to help others. </p>
<p>But, for the time being, try the <a href="http://wordpress.org/extend/plugins/all-in-one-seo-pack/">All in One SEO Pack plugin</a> for Wordpress.</p>
<p>By dynamically changing your page titles and inserting important meta information into your pages, this increasing popular SEO plugin for wordpress will increase your chances of your page hitting top search page more often.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Wordpress for Clients</title>
		<link>http://georgebutler.com/blog/wordpress-for-clients.php</link>
		<comments>http://georgebutler.com/blog/wordpress-for-clients.php#comments</comments>
		<pubDate>Mon, 01 Dec 2008 03:10:52 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[development]]></category>

		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://georgebutler.com/?p=533</guid>
		<description><![CDATA[<p><em>Note: this article is for wordpress 2.6.5. and may no&#8230;</em></p>]]></description>
			<content:encoded><![CDATA[<p><em>Note: this article is for wordpress 2.6.5. and may no longer apply in newer versions.</em></p>
<p><strong>The problem</strong>: Wordpress is feature rich. It&#8217;s great for those who spent hundreds of hours combing through help forums, but all those features can overwhelm those new to the internet.</p>
<p><strong>The solution</strong>: Simplify Wordpress for the less tech savvy crowd. I&#8217;ve compiled this list of useful links to trim the fat, and make wordpress leaner and easier to use than ever before!<span id="more-533"></span></p>
<h1>1. Renaming menu items</h1>
<p>A plugin named <a href="http://wordpress.org/extend/plugins/admin-menu-management/">Admin Menu Management</a> will allow you to rename terms like &#8220;Write&#8221; which makes sense if you&#8217;re writing a blog, but less sense if you&#8217;re adding news to your front page or a photo to your gallery. Instead I&#8217;ve renamed it &#8220;Add New Content&#8221;, which better represents the intentions of the user.</p>
<h1>2. Disable those “Wordpress ___ is available” messages.</h1>
<p>Sure, it&#8217;s great to know there&#8217;s a fancier new version available. But, it&#8217;s unnecessary information. It&#8217;ll only worry users when everything&#8217;s working fine. <a href="http://wordpress.org/extend/plugins/disable-wordpress-core-update/">Disable WordPress Core Update</a> will do the trick in eliminating this warning.</p>
<h1>3. Make advanced settings invisible</h1>
<p>Install <a href="http://wordpress.org/extend/plugins/wplite/">Wordpress Lite</a> and configure the administration panel to show only what&#8217;s necessary and make potentially breakable settings out of reach. This plugin goes a long way in simplifying Wordpress user experience. If you download any one of these plugins, this is the one. </p>
<h1>4. HTML editor simplified</h1>
<p>TinyMCE, the html editor in Wordpress, is incredibly powerful, but also full of features that go unused.</p>
<p><img class="alignnone size-medium wp-image-544" title="2008-11-30_2223" src="http://georgebutler.com/wp-content/uploads/2008/11/2008-11-30_2223-620x74.png" alt="" width="620" height="74" /></p>
<p>The formatting menu is packed with settings that can ruin the look of your neat and orderly design. I personally like to style with only one heading, so including 5 headings in the editor just doesn&#8217;t make sense. Save your clients the frustration of creativity by giving them only two choices: Heading 1 or Paragraph.</p>
<p>People may say they like choice and variety, but in reality it&#8217;s a whole lot less stress with less. So, how do we we trim down the editor?</p>
<p>There are two files. One is in <strong>/wp-includes/js/tinymce/</strong></p>
<p><img class="alignnone size-medium wp-image-541" title="2008-11-30_2220" src="http://georgebutler.com/wp-content/uploads/2008/11/2008-11-30_2220-620x339.png" alt="" width="620" height="339" /></p>
<p>Open <strong>tiny_mce_config.php</strong> in a text editor, scroll down until you find: </p>
<pre>
<div class="codesnip-container" >
<div class="codesnip" style="font-family: monospace;"><span class="re0">$mce_buttons</span> = apply_filters<span class="br0">&#40;</span><span class="st0">'mce_buttons'</span>, <a href="http://www.php.net/array"><span class="kw3">array</span></a><span class="br0">&#40;</span><span class="st0">'bold'</span>, <span class="st0">'italic'</span>,
<span class="st0">'formatselect'</span>,<span class="st0">'strikethrough'</span>, <span class="st0">'|'</span>, <span class="st0">'bullist'</span>, <span class="st0">'numlist'</span>,
<span class="st0">'blockquote'</span>, <span class="st0">'|'</span>,<span class="st0">'justifyleft'</span>, <span class="st0">'justifycenter'</span>, <span class="st0">'justifyright'</span>,
<span class="st0">'|'</span>, <span class="st0">'link'</span>, <span class="st0">'unlink'</span>, <span class="st0">'gb_more'</span>, <span class="st0">'|'</span>, <span class="st0">'spellchecker'</span>,
<span class="st0">'fullscreen'</span>, <span class="st0">'gb_adv'</span> <span class="br0">&#41;</span><span class="br0">&#41;</span>;&lt;/pre&gt;
&lt;pre&gt;<span class="re0">$mce_buttons</span> = <a href="http://www.php.net/implode"><span class="kw3">implode</span></a><span class="br0">&#40;</span><span class="re0">$mce_buttons</span>, <span class="st0">','</span><span class="br0">&#41;</span>;

<span class="re0">$mce_buttons_2</span> = apply_filters<span class="br0">&#40;</span><span class="st0">'mce_buttons_2'</span>, <a href="http://www.php.net/array"><span class="kw3">array</span></a><span class="br0">&#40;</span><span class="st0">'formatselect'</span>,
<span class="st0">'underline'</span>, <span class="st0">'justifyfull'</span>, <span class="st0">'forecolor'</span>, <span class="st0">'|'</span>, <span class="st0">'pastetext'</span>,
<span class="st0">'pasteword'</span>, <span class="st0">'removeformat'</span>, <span class="st0">'|'</span>, <span class="st0">'media'</span>, <span class="st0">'charmap'</span>, <span class="st0">'|'</span>,
<span class="st0">'outdent'</span>, <span class="st0">'indent'</span>, <span class="st0">'|'</span>, <span class="st0">'undo'</span>, <span class="st0">'redo'</span>, <span class="st0">'gb_help'</span> <span class="br0">&#41;</span><span class="br0">&#41;</span>;
<span class="re0">$mce_buttons_2</span> = <a href="http://www.php.net/implode"><span class="kw3">implode</span></a><span class="br0">&#40;</span><span class="re0">$mce_buttons_2</span>, <span class="st0">','</span><span class="br0">&#41;</span>;</div>
</div>
</pre>
<p>Either delete or comment out what you don&#8217;t need, like I did below. Everything between /* and */ is skipped in PHP. If you remove &#8220;gb_more&#8221; you can leave everything in <em>mce_buttons_2</em> as it is.</p>
<pre>
<pre>
<div class="codesnip-container" >
<div class="codesnip" style="font-family: monospace;"><span class="re0">$mce_buttons</span> = apply_filters<span class="br0">&#40;</span><span class="st0">'mce_buttons'</span>, <a href="http://www.php.net/array"><span class="kw3">array</span></a><span class="br0">&#40;</span><span class="st0">'bold'</span>, <span class="st0">'italic'</span>,
<span class="st0">'formatselect'</span>,<span class="coMULTI">/*'strikethrough',*/</span> <span class="st0">'|'</span>, <span class="st0">'bullist'</span>, <span class="st0">'numlist'</span>,
<span class="coMULTI">/*'blockquote', '|','justifyleft', 'justifycenter', 'justifyright',
*/</span><span class="st0">'|'</span>, <span class="st0">'link'</span>, <span class="st0">'unlink'</span>, <span class="coMULTI">/*'gb_more',*/</span> <span class="st0">'|'</span>, <span class="st0">'spellchecker'</span>,
<span class="st0">'fullscreen'</span><span class="coMULTI">/*, 'gb_adv'*/</span> <span class="br0">&#41;</span><span class="br0">&#41;</span>;&lt;/pre&gt;
&lt;pre&gt;<span class="re0">$mce_buttons</span> = <a href="http://www.php.net/implode"><span class="kw3">implode</span></a><span class="br0">&#40;</span><span class="re0">$mce_buttons</span>, <span class="st0">','</span><span class="br0">&#41;</span>;

<span class="re0">$mce_buttons_2</span> = apply_filters<span class="br0">&#40;</span><span class="st0">'mce_buttons_2'</span>, <a href="http://www.php.net/array"><span class="kw3">array</span></a><span class="br0">&#40;</span><span class="st0">'formatselect'</span>,
<span class="st0">'underline'</span>, <span class="st0">'justifyfull'</span>, <span class="st0">'forecolor'</span>, <span class="st0">'|'</span>, <span class="st0">'pastetext'</span>,
<span class="st0">'pasteword'</span>, <span class="st0">'removeformat'</span>, <span class="st0">'|'</span>, <span class="st0">'media'</span>, <span class="st0">'charmap'</span>, <span class="st0">'|'</span>,
<span class="st0">'outdent'</span>, <span class="st0">'indent'</span>, <span class="st0">'|'</span>, <span class="st0">'undo'</span>, <span class="st0">'redo'</span>, <span class="st0">'gb_help'</span> <span class="br0">&#41;</span><span class="br0">&#41;</span>;
<span class="re0">$mce_buttons_2</span> = <a href="http://www.php.net/implode"><span class="kw3">implode</span></a><span class="br0">&#40;</span><span class="re0">$mce_buttons_2</span>, <span class="st0">','</span><span class="br0">&#41;</span>;</div>
</div>
</pre>
</pre>
<p>The other file is in <strong>/wp-includes/js/tinymce/themes/advanced/</strong></p>
<p><img class="alignnone size-medium wp-image-542" title="2008-11-30_2220_1" src="http://georgebutler.com/wp-content/uploads/2008/11/2008-11-30_2220_1.png" alt="" width="603" height="446" /></p>
<p>Now, let&#8217;s change what appears in the format menu pull down. Open <strong>editor_template.js </strong>and scroll down to: </p>
<pre>
<div class="codesnip-container" >
<div class="codesnip" style="font-family: monospace;">theme_advanced_blockformats:<span class="st0">&quot;p,address,pre,h1,h2,h3,h4,h5,h6&quot;</span></div>
</div>
</pre>
<p>It&#8217;s in a packed javascript file, so it&#8217;s a little hard to see. Search for &#8220;theme_advanced_blockformats&#8221;</p>
<p><img class="alignnone size-medium wp-image-555" title="2008-11-30_2255" src="http://georgebutler.com/wp-content/uploads/2008/11/2008-11-30_2255-620x260.png" alt="" width="620" height="260" /></p>
<p>Now, from that line, remove the formats you don&#8217;t need. Be mindful of the commas. In my case, the line now looks like this:</p>
<pre>
<div class="codesnip-container" >
<div class="codesnip" style="font-family: monospace;">theme_advanced_blockformats:<span class="st0">&quot;p,h1&quot;</span></div>
</div>
</pre>
<p>Please note that the changes you&#8217;ve just made may not take effect until you delete the javascript cache in <strong>/wp-content/uploads/js_cache/</strong> After deleting the file, refresh the browser.</p>
<p><img class="alignnone size-medium wp-image-602" title="2008-12-01_0217" src="http://georgebutler.com/wp-content/uploads/2008/12/2008-12-01_0217-620x183.png" alt="" width="620" height="183" /></p>
<p>That&#8217;s it. Once everything&#8217;s configured, it&#8217;s wordpress without hours of explanation. </p>
<p><img class="alignnone size-medium wp-image-594" title="2008-12-01_0057" src="http://georgebutler.com/wp-content/uploads/2008/12/2008-12-01_0057-620x117.png" alt="" width="620" height="117" /><span style="font-family: 'Courier New'; line-height: 18px; white-space: pre;"><img class="alignnone size-medium wp-image-558" title="2008-11-30_2300" src="http://georgebutler.com/wp-content/uploads/2008/11/2008-11-30_2300-620x270.png" alt="" width="620" height="270" /></span></p>
<p>Simple and to the point. Happy clients. Have any more tips to clean up wordpress? Comment below.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Language made visible</title>
		<link>http://georgebutler.com/blog/language-made-visible.php</link>
		<comments>http://georgebutler.com/blog/language-made-visible.php#comments</comments>
		<pubDate>Sun, 14 Sep 2008 03:47:20 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://georgebutler.com/?p=400</guid>
		<description><![CDATA[<p>Voice gives music to words. In the absence of sound,&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-402 alignright" title="electiontypefaces" src="http://georgebutler.com/wp-content/uploads/2008/09/electiontypefaces.jpg" alt="" width="178" height="392" />Voice gives music to words. In the absence of sound, typography communicates the subtle intonations that words alone cannot. Typography plays a major role in not only business, but also politics.</p>
<p>This short <a href="http://abcnews.go.com/video/playerIndex?id=4848018">video</a> on ABC News explains the importance of picking the right typeface for the job, by exposing possible insights into typeface selection for the latest US presidential candidates.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Top 1 way to improve your website</title>
		<link>http://georgebutler.com/blog/top-1-way-to-improve-your-website.php</link>
		<comments>http://georgebutler.com/blog/top-1-way-to-improve-your-website.php#comments</comments>
		<pubDate>Thu, 11 Sep 2008 14:17:21 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://georgebutler.com/?p=373</guid>
		<description><![CDATA[<ol>
<li>
<p>Concise Writing. Use less words. Get to the point! The&#8230;</p></li></ol>]]></description>
			<content:encoded><![CDATA[<ol>
<li>
<p><strong>Concise Writing</strong>. Use less words. Get to the point! The popularity of &#8220;top ten lists&#8221; show us that readers want information distilled to point form. Getting the gist of an article in 10 words saves us time and effort and let&#8217;s us disseminate the articles&#8217; contents and isolate what actually interests us. Try applying these same principles to all your writing. I took the following quote from <em>Layout Workbook by Kristen Cullen</em>, one of the many books that remain unread gathering dust on my bookshelf. </p>
<blockquote><p>&#8220;Inspiration is boundless. From places and books to culture and art, as well as nature and science, inspiration comes from everywhere, and the opportunities for seeking it are without end. Inspiration is the spirit or energy that motivates the creative process and provides the impetus to solve communication problems. It engages the senses of the designer and fosters originality. Inspiration signals the beginning of an idea. It guides and informs the designer, giving shape to visual solutions and bringing communications to life. It defines the navigable pathway that leads to clear and dynamic designs.&#8221;</p></blockquote>
<p>Let&#8217;s say this in another way…
</p>
<blockquote><p>There are many sources of inspiration from places, books, culture, art, science, and nature. Inspiration solves communication problems and motivates creativity. It also serves as a starting point that later guides designers throughout the creative process.</p></blockquote>
<p>In an attempt to appear more authoritative, the writer has padded simple ideas with elaborate vocabulary. Trimming the fat from the paragraph creates a streamlined set of ideas, taking a fourth of the time to read.</p>
<p>John Kennedy once said, “Public speaking is the art of diluting a two-minute idea with a two-hour vocabulary.” And, that&#8217;s how this passage was written to impress and persuade of professionalism. So, what&#8217;s my point? Stop trying to be the authority and express ideas plainly. Authority comes in answers, not statements.
 </p>
</li>
</ol>
]]></content:encoded>
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		</item>
		<item>
		<title>70-30 Rule</title>
		<link>http://georgebutler.com/blog/70-30-rule.php</link>
		<comments>http://georgebutler.com/blog/70-30-rule.php#comments</comments>
		<pubDate>Tue, 26 Aug 2008 23:42:17 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://georgebutler.com/?p=270</guid>
		<description><![CDATA[<p>I spent an hour yesterday pouring over Amazon&#8217;s marketing materials&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-287 alignright" title="kindle" src="http://georgebutler.com/wp-content/uploads/2008/08/kindle.png" alt="" width="221" height="222" />I spent an hour yesterday pouring over Amazon&#8217;s <a href="http://kindle.com" target="_blank">marketing materials</a> for their e-paper reader, the <em>Kindle</em>. What enamored me most was its ultra functional design. Materialistic gadget hounds have argued it&#8217;s too ugly to be the next ipod, but the goal of the kindle wasn&#8217;t to stand out. It&#8217;s so successful today not because of how it looks, but because it does what it claims. It replaces the book in the way that allows the reader to easily enter a flow of imagination, making the paper, cardboard, and now plastic disappear right in front of your eyes.</p>
<p>But, what struck me was something Jeff Bezos said in an interview after the kindle was released. He expressed that no longer should companies spend 30 percent of their time and money in development of the product and 70 percent advertising it. That was the old model. Those numbers should now be reversed. With internet proliferation and closer-knit internet communities, times have changed. He alluded that the kindle was a part of his company&#8217;s new strategy, concentrating on making quality products and letting the internet spread the word. This new model will undoubtedly play an important role in the future of marketing.</p>
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		<title>He&#8217;s just that good.</title>
		<link>http://georgebutler.com/blog/hes-just-that-good.php</link>
		<comments>http://georgebutler.com/blog/hes-just-that-good.php#comments</comments>
		<pubDate>Sat, 23 Aug 2008 19:56:59 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://georgebutler.com/?p=250</guid>
		<description><![CDATA[<p>Humor and personality have always been a powerful tool in&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Humor and personality have always been a powerful tool in persuasion. As the world changes to accommodate a more free flowing conversational style, television, and radio advertising come up short sounding too generic and aimless. Public video sharing services have allowed for a more interactive, more direct relationship with the customer as seen in a new marketing campaign by Electronic Arts for their new game <em>Tiger Wood&#8217;s PGA TOUR 08.</em></p>
<p>Having discovered a glitch in the game, a fan posted a video on youTube, calling it the <a href="http://www.youtube.com/watch?v=h42UeR-f8ZA&amp;feature=related" target="_blank">&#8220;jesus shot&#8221;</a> . Quickly, EA responds with their own video, referencing the username of the original post. This all adds authenticity of the message and allows us to drop our guard. They take what normally would be perceived as a failing in the game&#8217;s design (walking on water) and flips it positive, joking that it&#8217;s just a testament to the golfer&#8217;s talents. It also serves to reinforce Tiger&#8217;s brand image as a flawless, unstoppable force on the course. A jesus figure of sorts.</p>
<p> </p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/FZ1st1Vw2kY&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/FZ1st1Vw2kY&amp;hl=en&amp;fs=1" allowfullscreen="true"></embed></object></p>
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		<title>The Fail Whale&#8217;s Success</title>
		<link>http://georgebutler.com/blog/the-fail-whales-success.php</link>
		<comments>http://georgebutler.com/blog/the-fail-whales-success.php#comments</comments>
		<pubDate>Fri, 22 Aug 2008 00:57:59 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://georgebutler.com/?p=221</guid>
		<description><![CDATA[<p>Twitter&#8217;s unfortunate mascot, cleverly named the &#8220;fail whale&#8221;, has become&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-222 alignright" title="zazzle-mug-link" src="http://georgebutler.com/wp-content/uploads/2008/08/zazzle-mug-link.jpg" alt="" width="150" height="154" />Twitter&#8217;s unfortunate mascot, cleverly named the &#8220;fail whale&#8221;, has become a ubiquitous symbol for twitter&#8217;s success. By branding in a fun, light, and creative way, <a href="http://twitter.com">twitter</a> has successfully distanced themselves from their more serious competition.</p>
<p>But, In taking this approach, have they gone too far? Has it left a lasting image of failure in the user&#8217;s mind? The creators are sure to have mixed feelings about the popularity of the error page illustration, which recently sprouted <a href="http://failwhale.com/" target="_blank">fan clubs</a>, <a href="http://www.zazzle.com/failwhale" target="_blank">clothing and other merchandise</a>. I can only imagine the impact of having a constant reminder of your site&#8217;s shortcomings adorning the desks of the world&#8217;s leading developers.</p>
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		<title>Do fonts make you hungry?</title>
		<link>http://georgebutler.com/blog/do-fonts-make-you-hungry.php</link>
		<comments>http://georgebutler.com/blog/do-fonts-make-you-hungry.php#comments</comments>
		<pubDate>Thu, 14 Aug 2008 03:14:39 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://georgebutler.com/?p=120</guid>
		<description><![CDATA[<p>How about generous? A recent study from the University of&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>How about generous? <a href="http://www.reuters.com/article/lifestyleMolt/idUSSP14627420080619" target="_blank">A recent study</a> from the University of Michigan found that people are willing to pay more for menu items set in more complex fonts:</p>
<blockquote><p>&#8230;with people perceiving complicated font to mean complex food that needs greater skills to prepare&#8230;</p></blockquote>
<p>Designers have known this from the beginning of time. Perception is reality. In this case, the typeface represents the word it sets. Here&#8217;s an example of the concept:</p>
<p><img class="alignnone size-medium wp-image-122" title="asparagus" src="http://georgebutler.com/wp-content/uploads/2008/08/asparagus.gif" alt="" width="620" height="200" /></p>
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		<title>Feeling blue?</title>
		<link>http://georgebutler.com/blog/feeling-blue.php</link>
		<comments>http://georgebutler.com/blog/feeling-blue.php#comments</comments>
		<pubDate>Tue, 12 Aug 2008 21:14:28 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://georgebutler.com/?p=77</guid>
		<description><![CDATA[<p>Here&#8217;s a tip: wear yellow. According to voting, yellow is&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a tip: wear yellow. According to voting, yellow is the color of happiness, summer, fun and energy. The good people over at <a title="cymbolism" href="http://www.cymbolism.com/" target="_blank">Cymbolism</a> present keywords and ask, &#8220;What color do you think of?&#8221; The votes are tallied and results shown. Some of the top color/word combinations:</p>
<p><img class="alignnone size-medium wp-image-78" title="cymbolism" src="http://georgebutler.com/wp-content/uploads/2008/08/cymbolism.png" alt="" width="620" height="100" /></p>
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